I've spent the last 10 years helping businesses automate their marketing and generate more bookings.
Marketing · Automation · AI
Find Your Route to Growth
We help hospitality and service-based businesses attract more customers, automate repetitive admin, and increase bookings and enquiries - without adding more work for your team.
More bookings. Fewer cancellations. More repeat customers. Less admin.
Most businesses don't need more software. They need the right systems working together.
We help businesses attract more customers, automate repetitive tasks and increase direct bookings — without adding more work to your team.
Whether you run a hotel, holiday-let business, restaurant, activity company or growing service business, the result is the same: more bookings, more repeat guests and your evenings back.
Who we are
High Alpine Digital is a marketing and automation practice based in Morzine, in the French Alps.
Hi, I'm Abi.
We work hands-on with hospitality, tourism and service businesses across the Alps and the UK, building the systems that bring in bookings and keep them coming. We love helping businesses spend less time on admin and more time looking after their clients.
What we do
Connected systems, built around your customer.
No jargon, no lock-in, no 400-page reports nobody reads.
- 01
CRM & Customer Journey Systems
Turn enquiries into customers, and customers into loyal advocates.
Complete customer-journey systems on modern CRM that automate follow-ups, nurture leads and lift retention.
- 02
Email Marketing
Stay front of mind and bring guests back season after season.
Email systems that nurture leads, increase repeat bookings and keep your brand present between visits.
- 03
AI Chatbots & Customer Support
Answer every customer, instantly, around the clock.
AI-powered chat that answers questions, qualifies leads and supports guests 24/7 — easing pressure on your team.
- 04
WhatsApp Automation
Meet customers where they already are.
Intelligent WhatsApp systems delivering instant information, answering common questions and improving experience.
- 05
Social Media & Content Marketing
Stay visible, relevant and consistent.
Meaningful content that builds trust and drives engagement across the platforms your customers use.
- 06
Digital Advertising
Generate enquiries faster with targeted campaigns.
Campaigns across Meta and beyond that reach the right audience at the right moment — tourists and locals alike.
- 07
Google Reviews & Ranking
More 5-star reviews, higher local visibility, more bookings.
Automated review requests sent at the right moment, lifting your Google rating and local search ranking.
- 08
Translation & Localisation
Reach guests and customers in their own language.
Multilingual websites and content that read naturally in every market, translated with care and kept in sync as your site grows.
- 09
Website Creation & Upgrades
A site built to be found — by search engines and AI assistants alike. New build or upgrade.
Most websites are built for yesterday’s search alone. We design and upgrade fast, well-structured sites optimised for both conventional search (SEO) and AI assistants (AEO) — so you’re found and recommended, and visitors turn into bookings.
How it works
Location. Route. Summit.
The three marks in our logo are also how we work — strategy, execution, growth.
- 01
Location
Strategy
We map where you are and where the opportunity sits — the lie of the land before a single system is built.
- 02
The Route
Execution
We build the connected system — CRM, automation, marketing — that turns every enquiry into a journey, not a dead end.
- 03
The Summit
Growth
Systems that work around the clock: more bookings, better experiences, higher retention — season after season.
We're based in the French Alps but work with businesses worldwide.
Who we work with
Built for businesses that value good systems.
If your week disappears into admin, you're exactly who we built this for.
Trusted by
Real businesses, growing — across France & the UK.
A selection of the hospitality, property and service brands we work with.
Some have been with us since day one.
- Chef's CellarFrance
- Morgan JupeFrance
- Stay HideoutFrance
- Hotel Du LacFrance
- IBEXFrance
- Dyslexia ServicesUK
- Leaders By NatureUK
- Connect TrainingUK
- InstrinsicmaUK
- Helen Winter Textile ArtUK
- Olin & HarleyUK
The story
Inspired by the Alps. Built for businesses everywhere.
Living in the mountains teaches you the value of strong foundations, clear planning and systems that work under pressure. That mindset is exactly how I approach digital systems.
A systems specialist with a strong personal brand and international clients.
Read my storyFAQs
Questions, answered.
Straight answers — and if we're not the right fit, we'll tell you that too.
What makes High Alpine Digital different?+
We combine marketing, automation, CRM and AI into one integrated system rather than treating them as separate services.
Do I need a new website?+
Not always. In many cases we improve results by integrating automation and improving customer journeys around your existing website.
What CRM do you use?+
We primarily build on GoHighLevel alongside other specialist platforms, depending on the business.
Can you work with our existing software?+
Yes. We regularly integrate with booking systems, CRMs, email platforms and operational software.
Do you offer ongoing support?+
Absolutely. Most clients work with us on an ongoing basis so we can continually optimise and improve performance.
Turn more enquiries into bookings — without spending your day chasing customers.
Marketing systems that bring in more bookings while you get back to running your business.
Yes, that's a marmot with a parachute. He turns up for every new project.