My story & vision

Inspired by where I live. Built for businesses everywhere.

Hi, I'm Abi.

I'm the founder of High Alpine Digital. Over the last 10+ years I've worked in digital marketing, helping businesses grow through better marketing, stronger customer journeys and smarter systems.

One thing I've learnt is that running a business is hard enough without juggling different platforms, chasing enquiries or spending hours on repetitive admin. I like getting to the root of how a business works, spotting what's slowing it down and finding practical ways to make things run better. Whatever the solution, the goal is always the same: helping your business grow while making your day-to-day easier.

If you're looking for someone who'll take the time to understand your business, challenge ideas when it matters and genuinely care about helping you grow, I'd love to work with you.

abi edon founder high alpine digital
Lac de Montriond and the mountains above Morzine in the Portes du Soleil, Haute-Savoie

Haute-Savoie · French Alps

Morzine is home — but the mountains I know stretch from Les Gets to Tignes.

High Alpine Digital is named for where I live, not where my clients have to be. I'm based in Morzine, in the Portes du Soleil, linked by lift to Avoriaz, Les Gets and Châtel across Haute-Savoie. Geneva is just over an hour away — a practical gateway for Alpine businesses and visitors.

Before I made Morzine home I spent years between the UK and the Alps — summers around Lac de Montriond, winters in Savoie resorts such as Tignes, and time living and working in Barcelona. That mix of British business culture, French mountain life and Mediterranean commercial energy is why I build systems that work in peak weeks and quiet months alike.

  • Morzine — home base in the Portes du Soleil
  • Les Gets & Avoriaz — linked resorts across the ski area
  • Châtel & Haute-Savoie — where many hospitality clients operate
  • Lac de Montriond — summer anchor above Morzine
  • Barcelona — lived and worked, grounding our European client base
  • Tignes & Savoie — seasons I've worked and skied across the range
How we help Alpine businesses

Why “High Alpine Digital”

The name reflects my environment and my standards.

High Alpine

  • High performance
  • High standards
  • Resilience
  • Consistency
  • Long-term thinking

Digital

  • CRM systems
  • Automation
  • Email & WhatsApp marketing
  • Integrations
  • Scalable processes

Together it means creating digital systems that are strong, flexible and built to grow — wherever my clients are based.

My approach

Many businesses grow fast, add tools, and end up with chaos. My role is to bring everything together into one clear, reliable system.

I design setups that are:

  • Easy to use
  • Adaptable
  • Scalable
  • Measurable
  • Built for long-term growth
mountains morzine

Who I work with

What my clients share isn't their industry — it's that they value good systems.

  • Hospitality & tourism businesses
  • Service-based companies
  • Consultants & agencies
  • Property & rental businesses
  • Lifestyle brands
  • Growing SMEs

My vision

To build a trusted consultancy that helps businesses grow sustainably, without chaos.

A systems specialist with a strong personal brand and international clients.

I want clients to feel:

  • In control of their data
  • Confident in their marketing
  • Supported by reliable systems
  • Free to focus on what they do best
Start your journey